Developing a simple chatbot

The cost of developing a chatbot can vary very widely. According to the study, the average cost of creating a bot for a typical technical assignment is about 227,000 rubles, but developing a simple chatbot will cost significantly less.

The final price is influenced by several key factors:

The complexity of the logic: A bot that works only on buttons will cost less than a bot that understands free text queries using artificial intelligence.

The number of functions and integrations: The availability of options such as payment acceptance, integration with a CRM system (for example, Bitrix24) or connection to a database increases complexity and cost.

Hosting platform: Developing a chatbot application for a single channel (for example, Telegram) is usually cheaper than creating a multiplatform solution for a website, VK and WhatsApp at the same time.

Development method: Using ready—made designers (for example, Botmaker) to create a bot on your own is the most budget-friendly option, while ordering development from scratch from a contractor will be more expensive.

To accurately calculate the cost, it is necessary to draw up a clear technical specification (TOR) with a list of all desired functions.

The choice between a designer and a developer depends on your tasks, budget, and technical skills. Each option has its advantages.

Using the constructor (platform no-code)

Positive: The speed of creation (the bot can be ready in a couple of days), low cost (there are free tariffs), does not require programming knowledge. It is ideal for testing hypotheses and solving standard tasks.

Cons: Limited functionality and customization options. The bot may not be able to handle complex non-standard tasks.

Examples of platforms: Botmaker (for Telegram), Chatbase, Tidio .

Order from a developer or studio

Pros: A completely unique product that meets the specific needs of the business. The ability to implement any logic and integrate with internal systems.

Cons: Higher price and longer development time. It requires competent statement of technical specifications and project management.

Developing a simple chatbot is the process of creating an automated assistant that is able to perform a well-defined range of tasks, such as answering frequently asked questions, collecting contact information, or accepting simple requests. Unlike complex AI bots, a simple bot works according to predictable scenarios (based on buttons or keywords), which makes it a reliable and inexpensive tool.

The key stages of chatbot development and implementation include:

Defining goals: Clearly articulating the tasks that the bot should solve (for example, "reduce the burden on support by responding to the FAQ").

Dialog design: Creating logic and communication scenarios (what the bot asks and how it reacts to the user's responses). It is important to think through the dialog so that it is intuitive and leads the user to the desired action.

Platform selection and development: Creating a bot based on a suitable constructor or using programming. For simple tasks, visual tools are often used that do not require coding skills.

Testing: Checking all the scenarios of the bot before launching.

Launch and integration: Placing the bot in the target channel (for example, on the website or in Telegram) and connecting to the necessary services, such as notifications in Telegram or email.

This approach allows you to create an effective tool that begins to benefit the business immediately after launch.

A simple chatbot is a powerful automation tool that can take over a range of routine operations. Its functionality can be adapted to specific business goals.

The most requested functions:

Answering machine and FAQ: The bot can answer frequently asked questions about working hours, services or prices around the clock by unloading the support service.

Collection of applications and contacts: Automatic collection of data from potential clients (name, phone, email) and their transfer to the manager or CRM.

Newsletters: Sending notifications to subscribers about new articles, promotions, and special offers.

Website or service navigation: Using buttons, the bot helps users quickly find the desired section or information.

Simple surveys and quizzes: Interactive interaction with the audience to collect feedback or lead qualification.

Even a simple bot, with such a set of functions, can significantly improve the efficiency of communication with customers and reduce operating costs.

Texts for a chatbot are a key element that determines the quality of user interaction. They should be clear, friendly, and direct the client to the goal.

Basic principles of writing:

Brevity and clarity: Use short sentences and simple formulations. Avoid professional jargon and complicated terms.

Well-thought-out dialogue logic: The bot should ask questions consistently, and its cues should build a user-friendly communication structure.

Honesty: Don't try to impersonate a bot. It's better to create a unique image and communication style for him that matches your brand.

Calls to action: Each message should push the user to the next step. Use clear language on the buttons ("Submit a request", "Learn more", "Download price list").

Testing: Before launching, be sure to test the scenarios on real people to make sure that all messages are perceived correctly and do not cause misunderstandings.

Correctly written texts make communication with the bot comfortable and significantly increase the conversion rate.