Analysis of the current situation
Over the past year, the cost of conversions in Yandex.Direct has increased 1.5–2 times. Attempts to set up targeted advertising in VK did not bring the expected results. The analysis of the target audience, the competitive environment and the promotion channels showed that the audience needs:
High-quality information content
A personalized approach to communication
Available information about treatment methods
Decisions taken
Strategic changes have been implemented:
Development of a modern adaptive website
Updating the content strategy in social networks
Expanding the range of services
Creating software products
Implementation of a preventive treatment system
Development of a chatbot for process automation
Target audience
• 35-45-year-old women with problems of the genitourinary, nervous system and decreased immunity
• Men and women aged 46-55 years with age-related changes and diseases of the musculoskeletal system
• Parents with children who need help with neurological and colds
Project objectives
Creating an intuitive chatbot that:
Helps you navigate the clinic's services
Guides the user through the funnel from getting to know the clinic to making an appointment for a consultation
Realization
The structure of the chatbot includes:
Welcome message with a selection menu
Special offers for new patients
Information about the clinic and treatment philosophy
Information about services and specialists
Filtration system for primary and repeat patients
Technical features
A button to return to the main menu at each stage
Automatic reminders for users
Verification of payment terms with the administrator's connection
Protection of users' personal data
Implementation results
After the launch of the project, there was an increase in entries for consultations via a chatbot among subscribers of Telegram messengers. The customer highly appreciated the convenience and functionality of the solution, noting the ease of use and efficiency of automation of routine processes.
The project continues to evolve with plans to integrate additional functions and connect new channels of communication with customers.
