The website of a lawyer specializing in criminal and civil cases. On this resource, clients can make an appointment for a consultation, get acquainted with the certificates and diplomas of a lawyer, as well as read articles about significant events in the world of law.
Task
We were approached by a practicing lawyer specializing in criminal and civil cases. He had a clear task in front of him: to get away from template solutions and create not just a business card on the Internet, but a professional tool that would work to build trust and attract potential customers. Existing ready-made solutions did not allow us to demonstrate the expertise and unique experience of a specialist. It was necessary to develop a website that would clearly demonstrate competencies, provide useful information and simplify the process of making an appointment for a consultation.
Work process and implemented solutions
We started the project with a deep analysis of the target audience and competitors in the legal services niche. This allowed us to identify the key accents. The main goal was not just to inform, but to create a sense of reliability and professionalism from the very first second on the page.
The following key elements were implemented:
A customer-oriented structure. We have abandoned complex navigation solutions in favor of a simple and intuitive structure. The visitor can easily find information about the services (criminal, civil cases), get acquainted with the lawyer's experience and proceed to action.
A section with certificates and diplomas. Visual confirmation of qualifications plays a key role. We have created a special section where scans of diplomas, professional development certificates and documents confirming the status of a lawyer are posted in high quality. It is a powerful tool for increasing trust.
An online appointment system for a consultation. Instead of the standard feedback form, we have implemented a convenient recording module integrated with the lawyer's calendar. The client can choose a convenient date and time, send a request and receive confirmation immediately. This accelerated the request processing process and increased the conversion rate.
A blog with expert articles. To demonstrate the expertise and drive traffic from search engines (Yandex, Google), we have developed a section with articles. The publications cover significant events in the world of law, analyze complex legal cases and provide practical advice. This content is not only useful to users, but also actively contributes to the SEO promotion of the site for key queries.
Strict and professional design. The visual part is designed in a concise corporate style, which is associated with reliability and professionalism. The site is fully responsive and displays correctly on all devices, from computers to smartphones.
Results
Thanks to an integrated approach that included not only technical development, but also the elaboration of a content strategy, the site began to bring results almost immediately after launch.:
Increasing the number of targeted requests. Thanks to a convenient recording system and a well-thought-out structure, the number of consultation requests has increased by 80% compared to the period before the website was created.
The growth of trust and expert positioning. The sections with diplomas and expert articles allowed the lawyer to position himself as a leading specialist in his field.
Improved search visibility. The constant updating of the news block and SEO optimization allowed us to occupy high positions in the search results for a number of thematic queries, which ensured a constant influx of new customers.
Automation of work. The website took over the routine operations of the initial collection of applications, which allowed the lawyer to save time and focus on his core business.
This case clearly demonstrates that for professionals whose work is based on trust, a high-quality corporate website is not just a digital business card, but a strategic tool for growth. Creating a resource for a lawyer allowed not only to attract new clients, but also to build a strong personal brand.
