How to create an effective corporate website and what can cause a failure?
Currently, it is impossible to imagine a company from any segment, be it b2c or b2b, without having a website. Leads, conversions, attracting new customers - all these aspects of the business are focused on the Internet.
However, many business owners overlook the main thing: a website is not only a sales tool. It is also a platform for representing the company, building brand trust and finding partners. And in this important process, the corporate website becomes the main assistant. Today we will talk about the requirements for it, its appearance and the cost of development.
What is a corporate website?
A corporate website is an organization's website, which is an online platform where a company shares information about its values, mission and main activities. It contains descriptions of the services offered, terms of cooperation, as well as current news, announcements of events and conferences.
In a general sense, it is a virtual business card of an organization on the Internet, which is intended to familiarize a wide audience with it. The information content, convenience and usefulness of the site directly affect the number of interested users. Through the website, the company strengthens trust in its brand and builds a base of loyal customers.
What tasks does it solve?
The functions of the organization's website are diverse:
Company presentation: The website provides information about the company, its history, business direction and achievements, introducing potential customers to the brand. The website design must match the corporate style, colors and logo.
Customer engagement: Posting information about products, services, their advantages and features helps customers make a choice in favor of the company.
Interaction with partners: The site is a platform for interaction with partners, investors, suppliers and media representatives. The website contains information about partner programs, investment opportunities and press releases.
Support and feedback: Sections with answers to frequently asked questions (FAQ), contact information and feedback forms help to improve customer loyalty.
Surveys and Marketing Research: Publishing promotional materials, banners, videos, and survey forms helps you understand your audience and optimize your marketing strategy.
Publishing news: An active blog allows you to keep in touch with the audience and keep them up to date with current company events.
Employee Search: Publishing vacancies and information about career opportunities helps to attract new specialists.
Sales: The information on the website influences the buyer's decision in favor of the company, especially in business areas. However, the main task of the site is to create a positive image of the organization.
Structure
The simpler and more logical the structure of the site, the more convenient its use. When a user easily finds the necessary information and lingers on the site, this has a positive effect on his ranking in search engines. Behavioral factors, such as the time spent on the site and the number of pages viewed, affect its ranking. With the right approach and competent development, this resource will help significantly increase the company's profit and bring it to a new level of work in an online format.
The structure of the site can be conditionally divided into three main components that help to logically organize information:
1. About the company: This section provides the user with information about your company.
- About us: The history, mission, vision and values of the company.
- Team: Information about managers and employees.
- Career: Vacancies, information about corporate culture and career opportunities.
- Press center: Press releases, mentions in the media, company news.
- Contact information: A complete list of contacts, including addresses, phone numbers, e-mail and a feedback form.
2. Products and Services: This section provides information about the company's products and services.
- Product catalog: Full description of goods and services, new items, special offers and customer reviews.
- Cases, instructions, checklists, training videos: Additional materials that help the client make a purchase decision and understand how a product or service can solve his task.
3. Service sections: These sections make the site user-friendly and functional.
- Personal account: A space for users where they can receive information about their orders, training courses, etc., as well as manage their personal data.
- Search: A convenient tool for quickly finding the necessary information on the site.
- FAQ: A section with answers to frequently asked questions from customers.
- Privacy Policy and User Agreement: Important legal documents governing the use of the site and the protection of users' personal data.
Corporate website design
The decoration is usually done in moderate, unobtrusive colors. Dynamic elements should not distract the user's attention from key information and the content of the main blocks. Modern and high-quality design is essential for SEO promotion. Proper design attracts new customers, stimulates users to take action and helps to convey the corporate identity of the company, strengthening its recognition.
What is important:
- Compliance of the design with the corporate style and brandbook;
- Adaptability — the ability of a website to adapt to various mobile devices. We adhere to the principle of "mobile first" when developing;
- User—friendly interface - no intrusive pop-ups and unnecessary animations;
- High—quality photos - it is recommended to use the company's photo content, and not materials from stock.
Filling
Creating a positive image and forming an expert image is impossible without high-quality content. The content should be informative and useful for the target audience:
- The texts are clear and well—written, optimized for search engines;
- Images and video media materials should improve the perception of information, not distract from it;
- A blog section with regularly updated useful information, articles and reviews.
All content must be kept up to date. Events from the life of the company, new employees, photo reports, new products, promotions — all this makes your web resource "alive" and useful for customers.
How much does a corporate website cost?
The cost of developing a corporate website depends on various factors, such as its functionality, design, volume of content, integration with other systems and technologies.
Proper SEO promotion can increase traffic from 2,000 to 15,000 visitors per month. Promotion should be planned at the stage of writing the tor, so it is important that the developer is competent in the matter of optimization.
If you need to provide basic information about the company and contact details, then the best solution would be an inexpensive business card website. To create such a site, the Tilda website builder is suitable, its price starts from 150,000 rubles.
A corporate website with advanced functionality, including a blog, feedback forms and integration with social networks, requires a more complex CMS and, accordingly, costs more — from 250,000 rubles.
If you plan to use the site as an online sales channel, then the cost of development increases due to the need to integrate with payment systems, create a product catalog, order management system and other e-commerce functions. The price starts from 500,000 rubles and depends on the complexity of the project.
Our agency has extensive experience in developing company websites. We know how to present your unique sales offer correctly, tell you about the specifics of your business and logically build a structure to attract potential customers. Our specialists calculate the approximate cost of a corporate website based on your requirements and tasks.
